Pakistan's retail sector has traditionally been dominated by small, family-owned stores, but in recent years, the sector has seen significant growth and modernisation. There has been an increase in the number of large retail chains, as well as the growth of e-commerce. The increasing availability of consumer credit and rising disposable incomes have also contributed to the growth of the sector. However, the retail sector in Pakistan still faces challenges such as limited access to finance and a lack of modern retail infrastructure in some areas. Overall, the retail sector in Pakistan is in a state of development and expansion, with opportunities for growth and modernisation.